Cha-Ching Financial Accreditation (CCFA)

The Cha-Ching Financial Accreditation (CCFA) has been developed to inspire excellence, to recognise the achievement of teachers and educators in improving financial literacy and to create an ecosystem for professional development. 

We invite you to become part of the CCFA community.



The CCFA is an important component in our mission of building a financially literate future generation. It creates a platform to recognise the essential and pivotal role that teachers and educators play in this mission.

The CCFA has been developed based on two key, well-recognised educational frameworks: 

  • OECD Core Competencies Framework on Financial Literacy for Youth; the key money concepts of EARN, SAVE, SPEND and DONATE are mapped against this framework, and 
  • ASEAN Teachers Competency Framework, which provides aspirations in elevating the learning experience of students, as well as inspiring teachers and educators in advocating financial literacy and education.


The CCFA is founded on the Cha-Ching Curriculum. To learn more about the Curriculum, please click on the link below.


Prudence Foundation is the community investment arm of Prudential in Asia*. Its mission is to secure the future of communities by enhancing education, health, and safety. The Foundation runs regional and local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong-registered charitable entity.

For more information, please visit:

*Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc is affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name for its insurance business. Its asset management business in Asia operates under the name Eastspring Investments.

Our Partners

The Cha-Ching Curriculum and the Cha-Ching Financial Accreditation Programme have been developed by Prudence Foundation, in partnership with JA Asia Pacific....