Privacy Policy

We, Prudence Foundation [1] , Take The Privacy And Protection Of Your Personal Data Seriously.

So, We've Set Out The Below Information About Our Processing Of Your Personal Data, What Rights You Have, And How You Can Get In Touch If You Want To Know More.

When We Say “personal Data”, We Mean Information About You, Such As Your Name, Date Of Birth And Contact Details. We Collect Personal Data From You That Is Necessary For Us To Either Provide You With The Product Or Service You've Requested Or To Comply With Statutory Or Contractual Requirements. Unfortunately, If You're Unable To Provide Certain Personal Data Which Is Necessary For Us To Provide Our Products And / Or Services To You, We Will Not Be Able To Provide You With Those Products And / Or Services.

We May Change This Privacy Notice From Time To Time By Updating Our Privacy Notice Page On The Cha-Ching Financial Accreditation (CCFA) Website. We Encourage You To Check Our Privacy Notice From Time To Time On The CCFA Website, As The Version Of Our Privacy Notice Which Is Displayed On Our Website Takes Precedence Over All Previous Versions Of Our Privacy Notice.

Part A - Personal Data We Process

  • personal And Contact Details, Such As Title, Full Name, Contact Details And Contact Details History;
  • your Date Of Birth And Gender;
  • email Address, Correspondence Address, And School Details;
  • records Of Your Contact With Us Such As Via The Phone Number And Email Address And, If You Get In Touch With Us Online Using Our Online Services, Details Such As Your Mobile Phone Location Data, IP Address And MAC Address;

Part B - Where We Get Your Personal Data

We'll Collect Personal Data From You Directly, And Any Information From Website Cookies, Your School And / Or Local Education Authorities In Regard To The Implementation Of Cha-Ching Curriculum.

Part B.1 - Cookie Policy

Our Site Uses Cookies To Distinguish You From Other Users Of Our Site. This Helps Us To Provide You With A Good Experience When You Use The Site And Also Allows Us To Improve Our Site. A Cookie Is A Small File Of Letters And Numbers That We Store On Your Browser Or The Hard Drive Of Your Computer. Cookies Contains Information That Is Stored On Your Computer's Hard Drive. You Have The Ability To Accept Or Decline Cookies By Modifying The Setting In Your Browser. If You Would Like To Do This, Please See The Help Menu Of Your Browser.

We Use The Following Types Of Cookies: 

  • Strictly Necessary Cookies. These Are Cookies That Are Required For The Operation Of Our Site. They Include, For Example, Cookies That Enable You To Log Into Our Secure Site;
  • Analytical / Performance Cookies. These Allow Us To Recognize And Count The Number Of Visitors To Our Site And To See How Visitors Move Around Our Site When They Are Using It. This Helps Us To Improve The Way Our Site Works, For Example, By Dramatically That Users Are Finding What They Are Looking For Easily; and
  • Functionality Cookies. These Are Used To Recognize You When You Return To Our Site. This Enables Us To Personalize Our Content For You, Greet You By Name And Remember Your Preferences (for Example, Your Choice Of Language Or Region).
  • Third Party Cookies: Are Cookies That Are Set By A Domain Other Than That Of The Website Being Visited By The User. If A User Visits A Website And Another Entity Sets A Cookie Through That Website, This Would Be A Third-party Cookie. These Cookies May Be Set By Third Party Providers Whose Services We Have Added To Our Pages.

By Continuing To Use The Site, You Accept To The Use Of Cookies As Outlined Above.

Part C - How We Use Your Personal Data And Why

We, Prudence Foundation, And Prudential Corporation Asia Will Use The Personal Data You Provide To Us, Together With Other Information, For The Following Purposes:


Legal Basis For Processing

1. The Administration Of Cha-Ching Financial Accreditation (CCFA) Assessment, Including To Enable Us To Provide CCFA Certification And Recognition To You As Part Of The Cha-Ching Curriculum Program.

2. Provision Of Queries - Like To Reply To A Question Or Tell You That Something's Changing.

Necessary For The Performance Of Our Accreditation Or In Order To Take Steps Prior To Enrolling You For Assessment.

Conduct Research And Statistical Analysis (including Use Of New Technologies) In Improving The Services And Information Being Provided To The Users.

Our Legitimate Interests In Designing And Improving Our Website Performance, Developing Our Business And Gaining Insight Into How Our Products Are Used.

Consent From Data Subject On The Processing Of The Sensitive Personal Information When Required.


In Addition, We, Prudence Foundation, And Our NGO Partner JA Asia Pacific Limited, Will Use The Personal Data You Provide To Us, Together With Other Information, To Send You Direct Cha-Ching Related Information And Announcement By Electronic And Non-electronic Means. Our Legal Basis For This Processing Is Based On Your Consent.

Who We Share Your Personal Data with And Why

We’ll Share Your Personal Data And Your CCFA Assessment Information With Our NGO Partner JA Asia Pacific Limited As Well As Your School And Local Education Authorities In The Context Of Cha-Ching Curriculum And CCFA Implementation And For Recognition Purposes. 

We May Process Your Personal Data In A Country Other Than The One In Which You Reside. To The Extent We Transfer Your Personal Data, We Will Use Appropriate Safeguards And Comply With The Laws Of The Country To Which Your Personal Data Is Transferred. Details Of The Safeguards We Use Are Available On Request.

We Keep Your Personal Data For A Set Amount Of Time

Your Personal Data Will Be Stored Either For As Long As You Are Teachers And Educators Involved In The Cha-Ching Curriculum Or Longer If Required By Law. There May Be Specific Circumstances Where It Is Necessary For Us To Retain Your Personal Data For Longer (such As When A Dispute Arises).


Part D – We May Use Your Personal Data To Make Automated Decisions Or Profile You

We, Prudence Foundation, May Use Your Personal Data To Make Automated Decisions Affecting You Or To Conduct Other Profiling (for Example, CCFA Number Of Failed Attempts For Additional Training).

Part E – Use Of Your Sensitive Personal Data

We’ll Need To Process Your Sensitive Personal Data, Such As Information Relating To Gender And Age. To The Extent That We Need Your Explicit Consent To Process This Kind Of Personal Data In The Manner Described In Parts C And D, We Will Provide Details Of This At The Point Of Collection And Seek Your Consent.

Part F – You’re In Control

When It Comes To How We Use Your Personal Data, You’ve Got Rights As Permitted In Local Law. If You Want To Exercise Your Rights, Or Would Like An Explanation About These Rights, We’ve Explained How You Can Get In Touch In The Contact Us Section.

If You Do Need To Speak To Us, Please Remember That The Data Controller[2] Of Your Personal Data Is Prudence Foundation With Its Registered Office Located At: 13th Floor, One International Finance Centre, 1 Harbour View Street, Central, Hong Kong. We May Monitor Or Record Calls Or Any Other Communication We Have With You. This Might Be For Training, For Security, Or To Help Us Check For Quality.

Part G – Acting On Someone Else’s Behalf?

CCFA Does Not Allow Another Person (or Persons) To Act On Your Behalf To Provide Us Your Personal Data.

Part H – Direct Marketing

We May Use/share Your Data To Conduct Direct Marketing Campaigns To Offer Insurance, Health And/or Finance Related Products And Services, Including From Members Of Prudential Group And Their Business And Marketing Partners And To Offer You Insurance Health And/or Financial Finance Related Products; And Other Products And Services Provided By The Above-mentioned Parties Or Other Partners.

The Information Used/shared Will Be Your Name And Any Contact Details You Have Provided Through Your Use Of The CCFA Website.  We Will Only Do This If (where Applicable Laws And Regulation Apply) You Have Given Your Consent In A Way That Is Required By Laws Or Regulation.

You May Change Your Preference In Receiving Our Direct Marketing Message By Writing To Us As Noted In The Contact Us Section.

Contact Us

If Want To Exercise Your Rights In Part F Or H Or If You Require Any Other Information About Any Other Part Of This Notice, You Can Contact Us By Emailing Us At

About This Notice

“Prudence Foundation” Is The Community Investment Arm Of Prudential Corporation Asia. Prudential Corporation Asia Is A Business Unit Of Prudential Plc Of The United Kingdom. Neither Prudential Corporation Asia Nor Prudential Plc Are Affiliated In Any Manner With Prudential Financial, Inc., A Company Whose Principal Place Of Business Is In The United States Of America. In Taiwan And Korea, Prudential Corporation Asia Trades Under The PCA Name For Its Insurance Business. Its Asset Management Business In Asia Operates Under The Name Eastspring Investments.

"Prudential Group" Means Prudential Plc, Prudential Holdings Limited And Any Other Affiliates Of Prudential Plc. Prudential Plc Is Not Affiliated In Any Manner With Prudential Financial, Inc. A Company With Principal Place Of Business Is In United States Of America Or With The Prudential Assurance Company, A Subsidiary Of M&G Plc, A Company Incorporated In United Kingdom.

“Prudential Corporation Asia” Means Prudential Corporation Asia Limited.

"Business And Marketing Partners" Means Service Providers, Accountants, Auditors, IT Service And Platform Providers, Intermediaries, Reinsurers/takaful Operators, Investment Managers, Agents, Pension Trustees (and Other Stakeholders), Scheme Advisors, Introducers, Selected Third Party Financial And Insurance/takaful Product Providers, Advertising Providers And Legal Advisers.




[1] Cha-Ching Financial Accreditation Is Brought To You By Prudence Foundation With Its Registered Office Located At: 13th Floor, One International Finance Centre, 1 Harbour View Street, Central, Hong Kong.

[2] Data Controller - Natural Or Legal Person, Public Authority, Agency Or Other Body Which, Alone Or Jointly With Others, Determines The Purposes And Means Of The Processing Of Personal Data.